The New Rules of Marketing & PR

The New Rules of Marketing & PR


The New Rules of Marketing & PR: David Scott Meerman, 3nd edition. . : John Wiley & Sons, Hoboken, N.J. c2011. ISBN:9781118026984


How it's Used: The New Rules of Marketing & PR to profile the key buyer roles within your customers. This book has excellent and sometimes controversail ideas for how to build and manage maketing and PR channels. Lots of good how-to information. I primarily use this for the marketing strategy elements, but there is a ton of great info and insights! Check out the numerous other free items Scott offers on his website for download.


Marketing Strategy Tool

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Designed to stimulate
thinking about your current
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people, my book is all
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Sales-in-a-Box is an easy
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