The New Rules of Marketing & PR

The New Rules of Marketing & PR

 

The New Rules of Marketing & PR: David Scott Meerman, 3nd edition. . : John Wiley & Sons, Hoboken, N.J. c2011. ISBN:9781118026984

Website: http://www.davidmeermanscott.com/

How it's Used: The New Rules of Marketing & PR to profile the key buyer roles within your customers. This book has excellent and sometimes controversail ideas for how to build and manage maketing and PR channels. Lots of good how-to information. I primarily use this for the marketing strategy elements, but there is a ton of great info and insights! Check out the numerous other free items Scott offers on his website for download.

 

Marketing Strategy Tool

                          Download the Marketing Strategy Tool by clicking here.

 

 

dart

 

 

 

 

 

Use the 99 Questions 
Methodology to create
content that aligns
your Sales and 
Marketing teams!
Generate Leads that
create more sales
results.

Start here

 

quill5

You can get started today
by taking my free no-obligation
99 Questions Survey
that’s right, the same content
in my book “99 Questions
to Achieving Your Sales
Goals” is available to help
you evaluate your sales team.

Get started now

 

99qbookv2

Designed to stimulate
thinking about your current
and desired selling
environments, and to
prompt dialog between
senior executives, sales
management and sales
people, my book is all
about the best practices
in creating and managing
sales teams!

Get My Book FREE!

 

Sales-in-a-Box








Sales-in-a-Box is an easy
5-step process to create
more sales for your bus-
iness using best practices
techniques that combine
messaging strategy,
content development,
websites and other 
technologies, and
sales tools. 

Find out More