Here you can find all the tools and resources I discuss in the presentation.
CustomerCentric Selling: Michael T. Bosworth, John R. Holland, and Frank Visgatis. 2nd edition. McGraw-Hill,New York , c2010. ISBN:9780071637084
How it's Used: Use CustomerCentric selling to discover how to conduct sales conversations with your marketing content. See Solution Development, Sales Ready Messaging, Success Stories, Solution Development Prompters.
A great online introductory tutorial on CustomerCentric Selling can be found by clicking here.