Sales in a Box - A 5-Step Approach to Build a Sales Strategy


What is Sales-in-a-Box?

Whether you are a “single shingle” business or a large corporation, every company wants to improve sales and generate more revenue! Sales-in-a-Box is a unique 5-step process to create more sales for your business using best practices techniques that combine messaging strategy, content development, websites and other technologies, and sales tools.
Developing a Sales-in-a-Box sales strategy includes:
  • Creating your unique messaging using the "99 Questions" technique
  • Easily build and manage content based on your messaging strategy
  • Deploy your content to websites, blogs, social media and channels
  • Design a proven sales customer dialogue for making sales calls
  • Learn sales management techniques that turn conversations into more revenue


Get the Details - My Sales-in-a-Box Presentation

You can get an annotated copy of my Sales-in-a-Box presentation with documented notes that describe all the steps, tools and techniques.

Sales-in-a-Box Presentation

Download the original Sales-in-a-Box Presentation


Sales-in-a- Box Components

Listed below are the key components I describe in my presentation, along with links to the various sites and tools.  



The New Rules of Marketing & PR

The New Rules of Marketing & PR


The New Rules of Marketing & PR: David Scott Meerman, 3nd edition. . : John Wiley & Sons, Hoboken, N.J. c2011. ISBN:9781118026984


How it's Used: The New Rules of Marketing & PR to profile the key buyer roles within your customers. This book has excellent and sometimes controversail ideas for how to build and manage maketing and PR channels. Lots of good how-to information. I primarily use this for the marketing strategy elements, but there is a ton of great info and insights! Check out the numerous other free items Scott offers on his website for download.


Marketing Strategy Tool

                          Download the Marketing Strategy Tool by clicking here.



Sales-in-a-Box Resources

Here you can find all the tools and resources I discuss in the presentation.

CustomerCentric Selling

CustomerCentric Selling

CustomerCentric Selling: Michael T. Bosworth, John R. Holland, and Frank Visgatis. 2nd edition. McGraw-Hill,New York , c2010. ISBN:9780071637084


How it's Used: Use CustomerCentric selling to discover how to conduct sales conversations with your marketing content. See Solution Development, Sales Ready Messaging, Success Stories, Solution Development Prompters.

A great online introductory tutorial on CustomerCentric Selling can be found by clicking here.


Challenger Selling


The Challenger Sale: Taking Control of the Customer Conversation: Matthew Dixon and Brent Adamson. Portfolio|Penguin, New York, NY. c2011. ISBN: 9781591844358


How it's Used: The Challenger Sale is the new "best practice" approach to developing, executing and managing sales conversations with current and potential customers. Focus especially on the concept of commerical teaching, which is the technique I discuss in my presetation about how you can use your key competitive differentiators to teach the customer something they didn't know about their business. I also recommend you look at the sections on managing sales people's conversations. This is an element I heavily emphasize in the presentation: you must manage the conversation your sales people have and you should go on sales calls to hear them.










Use the 99 Questions 
Methodology to create
content that aligns
your Sales and 
Marketing teams!
Generate Leads that
create more sales

Start here



You can get started today
by taking my free no-obligation
99 Questions Survey
that’s right, the same content
in my book “99 Questions
to Achieving Your Sales
Goals” is available to help
you evaluate your sales team.

Get started now



Designed to stimulate
thinking about your current
and desired selling
environments, and to
prompt dialog between
senior executives, sales
management and sales
people, my book is all
about the best practices
in creating and managing
sales teams!

Get My Book FREE!



Sales-in-a-Box is an easy
5-step process to create
more sales for your bus-
iness using best practices
techniques that combine
messaging strategy,
content development,
websites and other 
technologies, and
sales tools. 

Find out More